| Report maps 5-year growth in automotive Bluetooth deployment |
Dec. 04, 2003
Despite growing automotive commitment to Bluetooth, efforts have been significantly impaired by a deficit of Bluetooth-enabled mobile handsets, according to a recent study by technology research firm ABI
This current lack of compatible handsets is directly attributed to the fact that all current North American Bluetooth handsets operate over GSM/GPRS networks. Because of the lack of satisfactory GSM/GPRS coverage in the region, the adoption of Bluetooth handsets has been hampered. Automakers have also been negatively affected because telephony is the current mainstay for Bluetooth in the vehicle.
While awareness and support of the Bluetooth protocol continues to climb in other devices such as desktop computers, PDAs, and headsets, adoption in mobile handsets is still falling by the wayside. ABI has maintained that a lack of CDMA Bluetooth-enabled handsets will continue to undermine Bluetooth's adoption in the automobile until handset manufacturers and wireless carriers can make a serious commitment to support the protocol.
By the first half of 2004, ABI expects that nearly one third of the mobile handset models available in North America will support Bluetooth. This will represent more than twice the amount available during the same period in 2003. Coupled with newly announced Bluetooth commitments by OEMs such as Acura, Audi, Lexus, Lincoln, Maybach, and Toyota, the use of Bluetooth in automotive applications should experience a significant turning point in in 2004. According to the ABI study, nearly one fifth of the world's vehicles produced in 2008 will feature OEM-installed Bluetooth hardware.
The new ABI study, "Automotive Wireless Networks: Opportunities for Wi-Fi, Bluetooth, RFID, Satellite and Other Emerging Wireless Technologies," provides insight into current and future automotive applications, from telephony and telematics, to safety and cashless payment systems. The study outlays the automotive market potential for wireless local and personal area networks (WLAN and PAN), and adjunct devices such as PDAs, handsets, and headsets. The study also provides a comprehensive player profiles section, and concludes with a detailed list of international market participants.
ABI is a N.Y.-based technology market research firm founded in 1990. ABI publishes market research and technology intelligence on the wireless, automotive, electronics, networking and energy industries. Details can be found on the web at abiresearch.com or by calling 516-624-3113.
Copyright © 2004 Allied Business Intelligence, Inc. (ABI). All Rights Reserved. Reproduced by DeviceForge.com with permission.
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